What is a Provo?

I’ve been looking at this link for a good hour now. What the crap is a Business Law Provo? A Provost? I think that’s title for some university professor. I seriously can’t figure out what that is? Provo isn’t a city of some sort. And the words doesn’t seem to imply a last name. So I’m stumped. It just seems weirdly placed. Even the title of the law firm on the page doesn’t have Provo in its name. It’s a looming mystery it seems.

I just wish they would tell me who or what the heck Provo is supposed to mean. I guess I’ll just stare at this link some more in confusion. Business Law Provo - weird.